Assignment: Audience’s Attention

Assignment: Audience’s Attention

Assignment: Audience’s Attention

Assignment: Audience’s Attention

Assignment: Audience’s Attention

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Purposes of Introductions Within a few seconds of meeting a person, you form a first impression that is often quite lasting. So, too, do you form a first impression of a speaker and his or her mes- sage within the opening seconds of a speech. The introduction may convince you to lis- ten carefully because this is a credible speaker presenting a well-prepared speech, or it may send the message that the speaker is ill-prepared and the message not worth your time. In a ten-minute speech, the introduction will probably last no more than a minute and a half. To say that the introduction needs to be well planned is an understatement, considering how important and yet how brief this portion of any speech is.

As a speaker, your task is to ensure that your introduction convinces your audi- ence to listen to you. As summarized and illustrated in Table 8.1 on page 187, a good introduction must perform five important functions:

● Get the audience’s attention. ● Give the audience a reason to listen. ● Introduce the subject. ● Establish your credibility. ● Preview your main ideas.

Let’s examine each of these five functions in detail.

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Get the Audience’s Attention A key purpose of the introduction is to gain favorable attention for your speech. Be- cause listeners form their first impressions of the speech quickly, if the introduction does not capture their attention and cast the speech in a favorable light, the rest of the speech may be wasted on them. The speaker who walks to the podium and drones, “Today I am going to talk to you about . . .” has probably lost most of the audience in those first few boring words. Specific ways to gain the attention of audiences will be discussed later in this chapter.

CONSIDER THE

AUDIENCE

CONFIDENTLY CONNECTING WITH YOUR AUDIENCE

Be Familiar with Your Introduction and Conclusion You may feel the most nervous just as you begin your speech. But if you have a well-prepared and well-rehearsed introduction, you’ll be able to start with confidence. Rehearse your opening sentences enough times that you can present them while maintaining direct eye contact with your listeners. Being familiar with your conclusion can give you a safe harbor to head for as you end your message. A thoughtfully planned and well-rehearsed intro- duction and conclusion can help you start and end your speech with poise and assurance.

We emphasize favorable attention for a very good reason. It is possible to gain an audience’s attention but in so doing to alienate them or disgust them so that they be- come irritated instead of interested in what you have to say. For example, a student began a pro-life speech with a graphic description of the abortion process. She caught her audience’s attention but made them so uncomfortable that they could hardly concentrate on the rest of her speech.

Another student gave a speech on the importance of donating blood. Without a word, he began by appearing to savagely slash his wrists in front of his stunned audience. As blood spurted, audience members screamed, and one fainted. The blood was real blood, but it wasn’t his. The speaker worked at a blood bank, and he was using the bank’s blood. He had placed a device under each arm that allowed him to pump out the blood as if from his wrists. He certainly captured his audi- ence’s attention! But they never heard his message; the shock and disgust of seeing such a display made that impossible; he did not gain favorable attention.

The moral of our two tales: By all means, be creative in your speech introduc- tions. But also use common sense in deciding how best to gain the favorable atten- tion of your audience. Alienating them is even worse than boring them.

Give the Audience a Reason to Listen Even after you have captured your listeners’ attention, you have to give them some reason to want to listen to the rest of your speech. An unmotivated listener quickly tunes out. You can help establish listening motivation by showing the members of your audience how the topic affects them directly.

In Chapter 6 we presented seven criteria for determining the effectiveness of your supporting material. One of those criteria was proximity, the degree to which the in- formation affects your listeners directly. Just as proximity is important to supporting materials, it is important to speech introductions. “This concerns me” is a powerful reason to listen. Notice how Chandra involves her audience members with the He- patitis C risk inherent in tattooing:

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

  • The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.ADDITIONAL INSTRUCTIONS FOR THE CLASS

    Discussion Questions (DQ)

    • Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
    • Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
    • One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
    • I encourage you to incorporate the readings from the week (as applicable) into your responses.

    Weekly Participation

    • Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
    • In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
    • Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
    • Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

    APA Format and Writing Quality

    • Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
    • Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
    • I highly recommend using the APA Publication Manual, 6th edition.

    Use of Direct Quotes

    • I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
    • As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
    • It is best to paraphrase content and cite your source.

     

    LopesWrite Policy

    • For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
    • Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
    • Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
    • Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.

    Late Policy

    • The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
    • Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
    • If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
    • I do not accept assignments that are two or more weeks late unless we have worked out an extension.
    • As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

    Communication

    • Communication is so very important. There are multiple ways to communicate with me: 
      • Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
      • Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.

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