Principles Of Marketing
Principles Of Marketing
Principles Of Marketing
Marketing Myopia Essay
As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
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In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
- Your essay must include an introduction.
- You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
- Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
- All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations
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