HCS 490 WEEK 2 Staying Relevant Simulation Reflection

Staying Relevant Simulation Reflection Directions:

Part 1: Individual

Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment.

Compose the email requested at the end of simulation. The email proposal should include:

• Objectives and target audience for project
• A thorough review of the website and social media page
• Specific details on how the website and social media page could be improved
• New ideas and how they could be implemented for Bright Road

Staying Relevant Simulation Reflection- Part 2: Learning Team

Write a 1,050- to 1,400-word reflection regarding the simulation and its importance in the course or in potential careers. Include the following:

• Summarize key points of the simulation.
• Explain the relevancy of the simulation to the course and to potential careers.
• As a team, develop at least three questions you would have asked during this meeting to provide you with additional information needed.
• As a team, summarize your thoughts from the individually written emails regarding:
  • Specific details on how the website and social media page could be improved
  • New ideas and how they could be implemented for Bright Road

Format your Staying Relevant Simulation Reflection assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly references.

Run your Staying Relevant Simulation Reflection paper through the Grammarly and Plagiarism Web Services and include your reports with the assignment.

Click the Assignment Files tab to submit your Staying Relevant Simulation Reflection assignment.

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HCS 490 WEEK 2 Case Study Comparisons

Case Study Comparisons

Part 1

Complete the chart below that differentiates the following insurance types.

Plan Type	Characteristics of Plan (5 to 7 characteristics)	Target Audience for Plan
Indemnity Plan
Preferred Provider Organization (PPO)
Health Maintenance Organization (HMO)
Consumer Directed Health Plan (CDHPs)
Medicaid
Medicare

 

Part 2

Review the insurance plans and answer the following questions.

Services	Bronze	Silver	Gold
Monthly Cost	$163.00	$194.00	$245.00
Deductible	$6,000.00	$4,000.00	$1000.00
Primary Care	$35.00 co-pay for three visits, then 20% of co-insurance	$30.00 co-pay/provider/day	$20.00 co-pay/provider/day
Specialist Visit	$70.00 co-pay for three visits, then 20% of co-insurance	$60.00 co-pay/provider/day	$40.00 co-pay/provider/day
Preventive Care/Screening/Immunization	No charge	No charge	No charge
Diagnostic Test (x-ray, blood work)	$35.00 co-pay or 20% of co-insurance if co-pay limit is researched	Office visit co-pay or 20% of co-insurance	Office visit co-pay or 20% of co-insurance
Level 1 Prescription Drugs	$25 co-pay/30 day supply	$15.00 co-pay/30 supply	$15.00 co-pay/30 supply
Emergency Room Services	20% of co-insurance	$350.00 co-pay/facility/day	$250.00 co-pay/facility/day
Emergency Medical Transportation	20% of co-insurance	20% of co-insurance	20% of co-insurance
Urgent Care	$75 co-pay	$60.00 co-pay/provider/day	$60.00 co-pay/provider/day
Hospital Stay (Facility fee, physician/surgeon fee)	20% of co-insurance	20% of co-insurance	20% of co-insurance

1. Compare the plans above.

• What are the major differences between the plans?
• What are the major similarities between the plans?
• If you were presented with these plans, what would be the major selling points and pitfalls of the plans for you?

2. Read and answer the questions below regarding the two consumers and refer to the Gold, Bronze, or Silver plans listed above.

Consumer A

Betsy has type 2 diabetes and high blood pressure.  She visits the doctor often to keep her diabetes and blood pressure controlled. The doctor regularly checks her blood levels and prescribes level 1 prescriptions to help Betsy control her diabetes and blood pressure.

• Betsy is considered a controlled diabetic but still uses her insurance plan frequently.
  • Compare the plans provided and determine the best plan for Betsy. Remember to consider deductibles and general costs for the services she would be using.
• For a couple of years, Betsy was really taking care of herself. However, after suffering a broken leg and being more inactive, Betsy has gained weight and has not been diligent about controlling her diabetes. Betsy has found that she is requiring emergency room services and urgent care more often.
• If Betsy was considering changing her insurance plan, which plan should she consider? Why?

• How does the plan she should consider in this scenario compare to the plan choice from the first question?

Consumer B

Zach is a healthy 30 year old who rarely goes to the doctor and is not on any medication. He has been offered the following insurance plans and he is considering the plans for use of common alignments (i.e., colds) and for preventive tests.

• Compare the plans and determine what would be the best plan for Zach.

Zach has recently been hired as a construction worker and was considering changing his health plan. He realizes that this new job may have more hazards than his last job.

• Which plan should Zach consider? Why?
• How does the plan he should consider in this scenario compare to the plan choice from the first question? Remember to consider deductibles and general costs for the services he would be using.

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HCS 490 WEEK 4 Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor

Create a 12- to 18-month marketing communication strategy for your client. You may use a marketing communication strategy template or you can create your own. In your strategy:

• Differentiate between the types of communication that could be used when marketing to different generations.
• Describe how you will use an integrated campaign to reach your target audience.
• Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly references.

Run your paper through the Grammarly and Plagiarism Web Services and include your reports with the assignment.

Click the Assignment Files tab to submit your assignment.

HCS 490 WEEK 4 Signature Assignment Health Care Access Options

Research the following in your community or surrounding area:

• One walk-in clinic, such as urgent care
• One retail clinic in your local grocery store or drug store
• No appointment physician’s office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

• Analyze the changing landscape of the health care system.
  • Differentiate the various places health care is delivered.
• Analyze what impact cultural demographics have on the health care market.
  • Analyze the targeted audience of the clinic or office based on cultural demographics.
  • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
  • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
• Differentiate what effect different generations have on the health care market.
• Analyze the targeted audience of the clinic or office based on generational demographics.
  • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
  • Differentiate the marketing techniques that could be used to improve the marketing within different generations.
• Analyze the impact of media and social networking on consumer choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

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HCS 490 WEEK 5 Signature Assignment: Marketing Strategy

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

• Describe the health care company or product
• Describe how you will market your health care company or product.
  • Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product.

Section 2: Consumers

• Differentiate health care access options for consumers.
  • Differentiate the health care access options that are available to your target audience.
  • Analyze how the health care access options will affect how you market to your target audience.
  • Analyze how consumers communicate health care access options.
  • Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  

Section 3: Impact of Outside Agencies

• Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

• Analyze the effect of health care reform on the health care consumer products and services.
  • Analyze how health care reform will affect your target audience.
  • Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

• Explain how consumer’s options for health care are changing.
  • Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

• Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.