Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals: HCS 589 WEEK 3

Resources: SWOT Analysis table

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Complete an environmental scan for the health care organization you chose in Week Two. Use the SWOT Analysis table. Address the following items:

• Assess the organization’s internal strengths and weaknesses.
• Analyze the industry for opportunities and threats.
• Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• Describe the organization’s present and prospective customers.
• Evaluate the impact of the following factors:
  • Consumer and social
  • Competitive
  • Technological
  • Economic
  • Legal and regulatory

Submit the SWOT analysis as a Microsoft^® Excel^® attachment.

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Write a 1,400- to 1,750-word Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals report in which you:

• Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:
  • Explain the purpose of environmental analysis.
  • Describe possible implications of environmental analysis in the creation of your strategic plan.
  • Analyze evolving external issues that can have an impact on the strategic plan.
  • Evaluate benefits of competitive analysis as part of the strategic planning process.
• Based on your SWOT analysis, provide an assessment of your chosen organization in which you:
  • Evaluate the organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans.
  • Evaluate the organization’s ability to respond to internal and external changes and challenges.
• Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
  • You will have two to three goals for each year, with two to three measurable objectives for each goal.
  • Goals may span several years.
  • Outline your goals and objectives clearly and provide a narrative explanation for each of them.

Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information.

Format your Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals paper according to APA guidelines.

Click the Assignment Files tab to submit your Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals assignment.