TOWS Matrix Strategic Plan assignment: Create a 3–5-page draft for a strategic plan for your selected organization using a TOWS matrix and portfolio analysis in addition to any other appropriate tool of your choosing.

Note: The assessments in this course are presented in sequence and must be completed in order.

The TOWS Matrix is a decision-making process for developing strategic alternatives. You will be able to better develop a more effective strategic plan based upon an in-depth understand of the current environment.

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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.

◦Apply methodologies from the knowledge-economy management approach appropriately to the    organization.

◦Integrate recent research into a strategic management plan.

• Competency 2: Develop a strategic organizational plan that provides human and financial resources to support targeted organizational outcomes.

◦Synthesize operational and financial components into a strategic planning process.

◦Analyze strategy in relation to achieving competitive advantage.

• Competency 3: Recommend an organizational structure and design to optimize a strategic plan. ◦Recommend an alternative organizational structure model that aligns with organizational goals.

TOWS Matrix Strategic Plan assignment

Context

Development of strategies involves awareness of the environment, intellectual curiosity, and a willingness to be open to creative ideas and solutions.

The Assessment 2 Context document contains important information about the following topics related to Adaptive and Market Entry strategies:

• The TOWS Matrix.

Service/Product Life Cycle.

• Product (or service) Development Process.
• Strategy Implementation & Organizational Culture.
• When Cultures Need Changing.

Questions to Consider

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.