DHA 714 Data Collection Instrumentation Analysis Assignment

DHA 714 Data Collection Instrumentation Analysis Assignment

DHA 714 WEEK 7 Data Collection Instrumentation Analysis
Identify a relationship marketing variable, such as patient satisfaction or retention

Locate at least three different data collection instruments that could be used to measure the variable.

Create a critical analysis table, using the provided template, which synthesizes methodological details about each data collection instrument.

DHA 714 Data Collection Instrumentation Analysis AssignmentUse information in your table to evaluate the strengths and limitations of each instrument in marketing.

Write a 1,400- to 2,100-word paper that analyzes and synthesizes the strengths and limitations of the data collection instruments in marketing. Be sure to integrate your table into the body of your final paper. Refer to the Week 4 assignment for instructions on how to insert a landscape table into a portrait-oriented document.

Format your paper consistent with APA guidelines.

Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.

DHA 714 Data Collection Instrumentation Analysis AssignmentClick the Assignment Files tab to submit your paper and Plagiarism Checker report.

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DHA 714 WEEK 7 Data Collection Instrumentation Analysis

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Data collection is an important step in the research process. The instrument you choose to collect the data will depend on the type of data you plan on collecting (qualitative or quantitative) and how you plan to collect it.
A number of common data-collecting instruments are used in construction research:
Questionnaires
Interviews
Observations
DHA 714 Data Collection Instrumentation Analysis AssignmentArchival documents and government sources
Laboratory experiments
Quasi experiment
Scales (measuring and weighing tapes)
Let’s look at three of the most used data-collecting instruments in more detail.

Questionnaires
DHA 714 Data Collection Instrumentation Analysis AssignmentThe questionnaire is a tool designed for the collection of quantitative data, and is widely used in construction research as it is a good research instrument for collecting standardised data and making generalisations. Questionnaires can provide quick responses but adequate care must be taken when developing questionnaires, to ensure you don’t influence the response you receive. The design of your questionnaire should reflect your research aims and objectives.